What Does SingTel’s EPL Win Mean
Sunday, October 11th, 2009
If SingTel plays their cards right, I think they’re going to win lots of customers. Their win of the English Premier League broadcast rights in Singapore last week surprised many people. The immediate reaction of most people was one of worry of how much it would cost them to watch soccer in the coming years. It costs quite a lot to watch soccer with StarHub. Will they have to pay just as much with SingTel? Or perhaps more, considering that SingTel must have put in a very high bid to win the rights, and would thus naturally have to recoup their investments? Many people were concerned that the telco competition could spell trouble for consumers.




