Zit Seng's Blog

A Singaporean's technology and lifestyle blog

Sony RX100 III Price Announced

DSC-RX100 #1-sThe original Sony RX100 was launched at a retail price of S$999 in Singapore. The RX100 II followed one year later at the same launch price of S$999. Is there a chance that Sony will do the same with the RX100 III? Tough luck. The RX100 III’s launch price was revealed tonight. S$1199. Ouch.

I had expected a small increase. There were new features, particularly the built-in EVF and new lens. Maybe S$1099 would be right. At S$1199, however, this very expensive compact point-and-shoot camera has gotten even pricier.

Check my RX100 III post last week for a quick rundown on the new camera. At the end, I concluded that the RX100 II can still hold its own beside the RX100 III. The price of the RX100 II has already been marked down to S$899. This means that the RX100 III is going to command a S$300 premium over is previous generation model.

Just to recap, the S$300 buys you:

  • Pop-up OLED EVF
  • New (35mm equivalent) 24-70mm f/1.8-2.8 Carl Zeiss Vario-Sonnar T* lens
  • 1080p @ 60fps video with full sensors readout and 50 Mbps XAVC S support
  • Upgraded flip-up LCD screen that flips a full 180 degrees

If all those features matter to you, then consider if the S$1199 price point works for you.

Otherwise, I think the RX100 II is still a pretty awesome camera.

Sony Days 2014 is running now, until 29 June 2014.

(Photo at top is of the original RX100.)

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