So say crisis communication experts, Professor Matthew Seeger and Chris Lehane, quoted by mainstream Consumer Reports. The widespread complaints about the iPhone 4 antenna problems were confirmed in a lab experiment by Consumer Report, leading to their recommendation against the iPhone 4.
The lab experiment, which involved connecting several iPhone 4 to simulated cell towers in a radio frequency isolation chamber, showed that signal levels fell as much as 20dB when the lower left corner of the phone was covered.
We’ve read and heard so many reports about various tests and experiments to “confirm” the antenna problem. But this is by far the most scientific test (at least it looks like) to date. Furthermore, for a mainstream media to boldly not recommend the iPhone 4, that’s something pretty startling. (I mean, after all, Consumer Report risks incurring the divine wrath of Apple Inc…)
Consumer Report found that taping the antenna gap in the lower left corner with “thick, non-conductive material” helped alleviate the problem. A duct tape would work, although it would certainly make the iPhone 4 pretty ugly. Or, you could put the phone in a protective casing, which Apple recommends. Or just hold the phone differently, as Steve Jobs recommends.
Practically every product that Apple has launched has faced some sort of “big problem” that fuels bigger problems like class action suits. This seems like one of the biggest challenge yet. It seems like a pretty fatal mistake if the signal problems are truly due to a design issue. I can’t wait to see how Apple responds to this, and of course, whether there would be an iPhone 4 recall.
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