Singapore isn’t smiling enough, so Smile Singapore, an initiative by Clarke Quay Central, is trying to promote happiness in Singapore. They are doing this by asking people to have their smiling photos taken, then installed as part of a photo mural of smiling portraits that will line the first through third floors of the mall.
A record number of 5,755 people have already come forward to share stories about what makes them happy, and have their smiling portraits captured. You can join this campaign too by visiting the Smile Singapore photo studio at Clarke Quay Central from now until 3rd May 2015. You will receive a 4R print as a keepsake.
Alternatively, you can also visit the Smile Singapore website to submit your smiling portrait.
The installation of the photo mural will be completed on 4th May and available for viewing until 17th May.
You can still continue to submit your smiling portraits and stories to the Smile Singapore website until 31st December 2015.
Other promotional activities are:
- 29th April to 3rd May: Receive your own 20-inch x 20-inch smiling portrait from Fuji Xerox Singapore with a minimum spend of $50 at Clarke Quay Central.
- 29th April to 17th May: Spot yourself amongst 5,000 smiling faces and receive a free Veganation burger.
- 29th April to 21st June: Sure Win Lucky Dip with a minimum of $30 spend at Clarke Quay Central.
Do you want to know what makes Singapore happy? According to Smile Singapore’s survey of 2,000 respondents, these are the most popular reasons cited:
- Stable homes with loved ones around them (53.6%)
- Being able to celebrate the nation’s jubilee year as a significant milestone (21.4%)
- A safe and clean environment (12.3%)
- Wide variety of dining and shopping choices (7.77%)
Do you have other reasons to be happy? I’m sure we have many more reasons to be happy about, us being an unhappy nation notwithstanding.
Just for the interest of techies, the smile portraits are printed by this Fuji Xerox DocuWide C842 printers. This awesome printer spits out seven A0-sized colour printouts at 1,600 x 1600 dpi printing resolution every minute.
Other large-format printers use a moving print head, much like how your home inkjet printers work, except on a much larger scale. The DocuWide C842’s innovative fixed printhead system, where five fixed printheads are arranged in a zigzag pattern, prints the whole width of the paper at one go, enabling it to churn out one A0 print in under 9 seconds.
Fuji Xerox Singapore is an event partner for the Smile Singapore campaign. They have pledged to donate S$5 for every photo submitted until 3rd May to Beyond Social Services to help less privileged families.
This long weekend, head down to Clarke Quay Central to participate in the Smile Singapore campaign!
ps: Clarke Quay Central may be more familiarly known to you as “The Central”.